Barton Creek LIVE is an annual summer concert series hosted by Omni Barton Creek Resort & Spa in Austin, Texas. Designed as a value-add promotion to drive summer weekend bookings, the concert series offers guests complimentary attendance to performances by Wade Bowen, Sister Hazel, The Kentucky Headhunters, and Uncle Kracker as part of their weekend stay.
Freshly emerged from a $150+ million renovation and expansion, Omni Barton Creek Resort & Spa's most remarkable asset is its sweeping, panoramic view of the surrounding Texas Hill Country. Elements of this lush landscape have been infused into details of the resort's design and artwork, creating spaces that blur the lines between indoors and out.
The visual identity of Barton Creek LIVE leverages the heart of this idea. The contrast of the edgy rock guitar with the soft, organic lines of the foliage creeping over it conveys a paradoxical balance, and sweeping colored light kisses the composition the way stage lights sweep over a performer and audience during a concert performance.
