Professional Summary
With a background that includes more than a decade in ad agency environments complemented by business-driven insights gained working in-house, I have a unique and robust client-centric mindset focused on problem-solving and team-building.
Whether guiding and advising creative direction or crafting design solutions firsthand, my goal is always to produce work that is elegant, intelligent, and impactful — and have fun doing it.
Whether guiding and advising creative direction or crafting design solutions firsthand, my goal is always to produce work that is elegant, intelligent, and impactful — and have fun doing it.
Highlights
• Award-winning creative director
• Agency pedigree combined with client-side insight: 10+ years of experience in ad agencies followed by 5+ years as design leader within $2B luxury hospitality brand
• Process-oriented: Visionary leader who has defined, implemented, and refined design ops and project management processes to maximize communication and efficiency between teams
• Candid, committed team lead: Devoted to supporting, educating, and guiding team members to achieve greatness
Experience
Creative Director | Omni Hotels & Resorts
February 2016-Present
February 2016-Present
• Oversee and execute global brand advertising design and messaging for $2B luxury hospitality brand
• Oversee and execute branding of command-demand events, food & beverage outlets, spa, and retail outlets at properties across the country
• Oversee organic social media planning, content creation, and results
• Implemented marketing project management system leading to a reduction of project turnaround times by more than 50%
• Lead the creative team to achieve a vision of award-winning agency-caliber work within an in-house studio, including “Best of corporate creative,” gold, and silver ADDYs for the first time in company history
• HSMAI Adrian Award winner for hosting the podcast “Beyond the Tower”
for The Omni Homestead Resort in Hot Springs, VA
Senior Art Director | Station Four
July 2015-February 2016
July 2015-February 2016
• Designed UX, user profiles, and user journeys for 100+ Brightway Insurance franchise websites
• Designed branding for international news site Morocco World News and its brand extension, Morocco World News Junior
• Additional clients include Firehouse Subs, Smith’s Farm, InToGo App, and Watson Realty
• Envisioned and implemented a standardized system for RFP and new business, dramatically reducing response time
Senior Art Director | Wingard Creative
January 2012-July 2015
January 2012-July 2015
• Developed branding, advertising, websites, and promotional materials for clients in a broad spectrum of industries
• Hospitality and Food & Beverage clients include Omni Amelia Island Resort, Black Sheep Restaurant, Florida Keys Aquarium Encounters, M Shack, Marché Burette, Marsh View Bar & Grill, Moxie Kitchen + Cocktails, Natural Slice Pizza & Surf Shop, Oceanside Restaurant, The Sprouting Project, and The Verandah
• Nonprofit clients include Cummer Museum of Art & Gardens, Victory Academy, The Community Foundation for Northeast Florida, Unity Plaza, Episcopal Children’s Services, and City Rescue Mission
• Financial industry clients include Bill2Pay, Intrepid Capital, Stratton & Co., Veritec and US Assure
• Industrial B2B clients include Critical Alert Systems, Harbinger Sign, Hydro-Dyne, Landsouth Construction, Stellar Design-Build
Art Director | Burdette Ketchum
February 2006-January 2012
February 2006-January 2012
• Concepted and designed branding, advertising, environmental design, collateral, OOH, packaging, photo retouching, POP, and print production for B2B and B2C clients in a broad spectrum of industries
• Led all creative work for Downtown Vision, Inc., including the rebranding of signature events including Art Walk, EatUp Downtown, and Downtown Historic Church Tour
• B2C clients include Neighborhoods of World Golf Village, Daily’s, Jacksonville Bank, Jacksonville Humane Society, Episcopal High School, Predator Pool Cues, HabiJax, American Hospice, Jacksonville Symphony
• B2B clients include Diversified Clinical Services, Eola Capital, Interline, Itel, Perdue Office Interiors, RailAmerica, Rayonier, Stellar Energy, Vistakon
Graphic Designer | Promo Depot
November 2005-February 2006
November 2005-February 2006
• Concepted and designed point-of-purchase, collateral, and advertising materials for B2C clients including Arnold Bread, Colomer USA, and Dollar General
Graphic Artist | First Coast News
May 2005-February 2006
May 2005-February 2006
• Designed on-air graphics for five news broadcasts every night
Freelance Graphic Designer | Dalton Agency
June 2004-May 2005
June 2004-May 2005
• Designed the 2005 season tickets for the NFL’s Jacksonville Jaguars
• Administered file revisions and built mechanical files for production for B2C clients including Jacksonville Jaguars, McDonald’s, Bealls, and Florida State College at Jacksonville
Education
Flagler College
2001-2005
Bachelor's Degree, Graphic Design
Minor, Advertising and Fine Art
President, AIGA Flagler College Student Chapter 2004-2005
2001-2005
Bachelor's Degree, Graphic Design
Minor, Advertising and Fine Art
President, AIGA Flagler College Student Chapter 2004-2005
Community Involvement & Pro Bono
Dream Big - PSP Counseling
Logo, visual system, and website design
2019
Logo, visual system, and website design
2019
Programming Chair
2008-2009
2008-2009
re:CHARGE 08 Conference Chair
2007-2008
2007-2008
re:CHARGE 06 Conference Committee
2005-2006
2005-2006
Contact
jessi_bruton@mac.com