US Assure wanted to provide an annual report to their board that looked nicer than a Microsoft Word printout, but had a breakneck turnaround time—the copy documents were provided on a Thursday, and their board meeting was on Tuesday.
The water visual derived from the wave in US Assure’s logo, and from there the concept of, “Forward Current,” developed, using words referring to the power and momentum of water as a metaphor for the company’s own growth and forward movement.
In only three business days, the project went from blank page to concepted, designed, proofread, printed, bound, and delivered to the client.
