The New Smyrna Beach Marine Turtle Conservancy had an identity problem—after changing their name to alleviate confusion with another nearby organization, they had a new name that was too long, unmemorable, and lacked history with the locals.
To give the group a more recognizable name (without having to re-name the organization for the second time in one year), we developed the identity of NSB Turtle Trackers, the official name for the volunteers of the NSB Marine Turtle Conservancy. These volunteers walk the beach of New Smyrna Beach every morning to document and protect endangered sea turtles and their nests.
In addition to tracking sea turtles, education is a major goal for the NSB Turtle Trackers. Brochures, table-top displays for events, and coloring pages with tips for how to help sea turtles were all developed for the group to provide to local schools and at public events like the Turtle Odyssey to increase public awareness of the endangered species that share the beach.
Additionally, they needed a website to serve as a source of information for the community, and it was crucial that the site be easy to update so that information can be kept current.
Using WordPress as a content management system, the volunteers can easily update charts with current data on a regular basis. In addition to the informational pages, the NSB Turtle Trackers site also has an e-Commerce store where supporters can purchase t-shirts or adopt a nest online.
To aid the Turtle Trackers' goal of outreach, Facebook became a natural way to engage the community. In only three months, the group more than tripled their previous friends.
