The solution was to create a monogram that juxtaposes the hard lines of an enclosure with English letters treated with elegant curves inspired by Arabic characters, creating an identity that truly bridges both the media outlet’s roots and audience.
In addition to Morocco World News’ brand, they also planned to extend the brand with the launch of a youth-focused offshoot, Morocco World News Junior. For this look, the main structure of the parent brand was utilized but finessed to include more vibrant colors and an exclamation mark to convey the youthful energy of the target audience.
